FTC Charges Revlon, Inc., with Making Unsubstantiated
Advertising Claims about Its "Anti-Cellulite" Product

FTC News Release
September 13, 1989

The Federal Trade Commission has charged Revlon, Inc., and Charles Revson, Inc. (a subsidiary of Revlon), with making unsubstantiated claims about the effectiveness of its Ultima II ProCollagen Anti-cellulite body complex.

According to the Commission's complaint, Revlon claimed that the product significantly reduces cellulite and reduces the skin's bumpy texture, ripples or slackness caused by cellulite; that its product helps to disperse toxins and excess water from areas where cellulite appears; and that Anti-cellulite body complex increases sub-skin tissue strength and tone.

The complaint charges that through its advertising and promotional material, Revlon represented that it had a reasonable basis for such claims, when in fact, it did not. Therefore, that representation is false and misleading, according to the complaint.

William MacLeod, Director of the Bureau of Consumer Protection, said, "When advertisers claim that their products have certain physiological effects, we expect them to have competent and reliable scientific evidence to back up those claims."

The vote to issue the complaint was 4-1, with Commissioner Mary L. Azcuenaga dissenting.

The FTC's Boston Regional Office handled this matter.

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This page was posted on August 27, 2006.

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